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Midea: A Surprisingly Friendly Assault on the Senses
2017/10/25
2017-10-23
Guangzhou: October 15, 2017 At the 122nd China Import & Export Fair, held at The International Pavilion in Guangzhou, the rain caused by Typhoon Khanun did not dampen the enthusiasm of anybody to do some business. With its booth, at the main entrance of Area 3, Midea ensured that every day was a beautiful day, and it attracted the crowds to reflect this.

To help draw attention to Midea’s wide range of industry-leading products and technology, international models manned the booth. 

Established in 1957 and held twice every year since, this event colloquially known as The Canton Fair, is China’s oldest and largest trade fair. The only way to shine at it is to compete with the very best. For that reason, Midea’s booth was a surprisingly friendly assault on the senses. There was a music that could attract people like a siren, a big screen introducing the company and its products, and creative things were done with the company’s logo. The Customer Experience Center was a fusion of the traditional and the innovative. It was also a cultural experience in which East met West.

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