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Fuji Electric Acquires PTMS to Expand Business in Southeast Asia
2017/10/23
On September 12, 2017, Fuji Electric announced that it has signed a contract with Kubota to purchase all shares of P.T. Metec Semarang (PTMS) held by Kubota and Kubota Vending Services (KVS) and to take on after-sales service operations related to vending machines both within Japan and overseas.
 
Like China, Southeast Asia is enjoying higher standards of living thanks to economic development, which in turn is leading to more diverse consumer preferences in the beverage industry. With the cost of labor rising as well, vending machines are increasingly coming to the fore as a beverage sales channel.
 
Fuji Electric is in the process of having its subsidiaries in Thailand and Singapore roll out sales and marketing activities for the purpose of expanding its vending machine business in the Southeast Asian market. The company began assembling and producing beverage and food vending machines at its Thai production subsidiary in July 2014, going on to establish a vending machine operation company in Thailand in June 2016 in order to further develop the vending machine market.
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