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Refrigerator Sales in France
2017/10/22
Refrigerator sales in France reached 2,651,000 units in 2016, a year-on-year increase of 1.2%, according to data published by Gifam. The penetration rate is now 99%, so this mature market is primarily a replacement market. The most popular refrigerators are combined refrigerator/freezer models, which account for 45.1% of the market. One-door refrigerators have a 17.7% share of the market, and two-door models have a 19.1% share. Table-top refrigerators account for 9.3% of sales, and larger ‘American’ models have an 8.8% share. Energy-saving features and the footprint are major drivers.
 
Sales of freezers dropped 2.2% to 695,000 units in 2016. With a penetration rate of 55%, the market has room for growth, but is hampered by consumer preference for combined refrigerator/freezer models.
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