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Smarter HVAC Marketing . . . By Design
2017/08/12

Aug 10, 2017
Standing out in a sea of sameness is daily challenge in the HVAC industry. When it comes to marketing, it’s the same story, ad after ad. Just look at any yellow pages edition: everyone’s ads say just about the same thing, only the logos are different. Grab a copy of the local discount coupon magazine; it’s the same story, they all look alike. What about your mailbox? Yep, full of the same, generic postcards and letters, all saying basically the same thing.

To the consumer it all looks and sounds a lot like the teacher from The Peanuts comic" “WAH …WAH...WAH”, just more and more sameness.

Every contractor is claims to be the best, sell the best, do the best work, have the best warranties. But everyone can’t be “the best”. Being the best actually requires actually BEING THE BEST and standing out. But how?

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