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Haier Welcomes Its Distributor MB Frigo from Croatia
2017/06/24
In March 2017, Haier invited Croatia’s distributor MB Frigo and its dealers to Haier’s headquarters in Qingdao, China. MB Frigo is a professional distributor which has been cooperating with Haier air conditioning for more than 15 years. Thanks to its stable marketing strategy and optimized product mix, Haier’s air conditioning sales volume has increased in Croatia. The distributors’ trip to Haier not only consolidates and strengthens the strategic partnership between the two partners, but also serves as recognition and a reward for the business conducted in 2016.
 
MB Frigo and its dealers firstly visited Haier’s culture exhibition to better understand Haier’s culture and global strategy. Then all the visitors moved on to the Haier air conditioning R&D center, experiencing the comprehensive R&D strength, the strict test management system, and the advanced functions of Haier air conditioning. Haier highlighted that it will provide more customized products and services for the Croatian market, and customers are now ex-pressing greater recognition and trust concerning Haier air conditioning.
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