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Chinese Manufacturers Penetrating Overseas Market
2017/06/24
As the China’s domestic market tends to be saturated, home appliance manufacturers are planning to expand overseas markets. China’s home appliance exports have shown a stable trend since the second half of last year, and smart home appliances are becoming popular.
 
Workers’ salaries in China are at the same level as those in Brazil, India, Mexico, and Turkey. With in-creasing labor production efficiency, China has a relative cost advantage than other countries. In addition to labor efficiency, China has a complete industrial chain structure, which ensures the local supply of components.
 
However, the advantage of China’s labor costs has gradually decreased, which is forcing Chinese manufacturers to strengthen their research and development. The rollout of smart technology is a driver enabling Chinese electrical appliance enterprises to overtake the long-established multinational companies and to explore overseas markets.
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