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Midea & Electrolux to Form a JV to Provide AEG Brand Products
2017/06/24
Midea has signed an agreement with Electrolux to establish a long- term strategic joint venture in China to promote and distribute the premium German brand AEG appliances for Chinese customers.


Midea and Electrolux signed an agreement to establish a strategic JV to distribute the AEG appliances to China

This partnership, majority owned by Midea, will build on the strengths of both Midea and Electrolux to explore the rapidly growing Chinese premium markets for both business-to-customer (B2C) and business-to-business (B2B) segments: AEG brand will benefit from Electrolux’s brand expertise while Midea will provide unparalleled market access and consumer insights.
 
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