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Bitzer Developing Its Operations and Products on a Global Scale
2017/06/23
Bitzer held a breakfast press conference on April 13 during China Refrigeration 2017 (CRH 2017) expo. At this event, Gianni Parlanti, chief sales and marketing officer, and Rainer Grose-Kracht, chief technology officer, presented the company and its solutions.
 
Firstly, Gianni Parlanti gave background on Bitzer’s business growth. According to his presentation, Bitzer recorded sales of 680 million

Euro

(US$ 763 million) in 2016 thanks to favorable sales in South America, especially in Brazil. Unfortunately, China saw a slight decrease in 2016, but the situation is improving again with better sales in the first quarter of this year.
 
In addition to sales, Bitzer has expanded its presence in the world. Bitzer has had new openings since last year including three offices in Africa, in Kenya, Senegal, and Nigeria. The company also opened new offices in Iran and will open one in July in Ukraine. It is expanding its business in the United States and expanding its factory in Germany. Now the company has 14 production and sales bases as well as 47 sales and representative offices worldwide to support its customers in their own language for their ease.
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