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Cooper&Hunter Building up Sports Marketing Strategy
2017/06/22
The 2017 Ice Hockey World Championship Division 1 - Group A was held during April 22 and 27 in the Sports Palace arena in Kyiv, Ukraine. The tournament attracted 60,000 spectators watching 15 matches during six days. Hungary, Kazakhstan, Poland, Austria, Korea, and Ukraine battled for the top-two places to earn promotion to the 2018 International Ice Hockey Federation (IIHF) Ice Hockey World Championship in Denmark.
 
Cooper&Hunter was there all way as an official partner of the Championship, uniting different countries around sport and to promote healthy way of life. Speed and power, reliability and hardiness, ice and coolness, hot emotions and warm atmosphere - all these are common features of Cooper&Hunter brand, its products, and ice hockey. It is no wonder, that hockey was chosen as the main sport for corporate marketing theme, planning to support not only professional sportsmen and events, but also amateur and children. As a partner, Cooper&Hunter helped to build excitement around hockey and to make every hockey moment more special.
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