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Kellogg invests in frozen smoothie company
2017/06/21

June 19, 2017
Kellogg Co., Battle Creek, Mich., raised a seed round led by eighteen94 capital, Kellogg’s venture capital arm, in Bright Greens, a Canada maker of blender-free, plant-based frozen smoothies.

"We are excited to partner with eighteen94 and Blu to build our company," says Brian Mitchell, founder and CEO, Bright Greens. "The deep domain expertise and ability to help Bright Greens commercially was a true differentiator among the investors we met."

Bright Greens was founded in 2015 by Brian Mitchell, who started the company in the food incubator Union Kitchen, Washington, D.C. The capital infusion will be used to further product development, sales and marketing and expand the Bright Greens team.

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