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Midea to Expand Operations in Latin America and the Caribbean
2017/04/23
Midea will invest US$ 30 million to expand its business in South and Central America, offering customized products for each country. The operation’s headquarters will be in Miami, the United States. The company intends to reach a key area of its global expansion strategy, Latin America and the Caribbean, which in 2016 alone had a sales volume of 12 million units, with average revenues of US$ 3.1 million. Currently, Midea is present in Brazil, Argentina, and Chile in South America, through a joint venture with Carrier.
 
“Our goal is to further strengthen the brand globally, positioning products with the latest technology and quality. We will bring to our expertise to our markets and we are already resent in 150 countries. The strategy will be to introduce products gradually in this new market with a schedule of launches. To win local consumers, we will develop a differentiated product line that will take into account the characteristics of each country, with designs that please the consumer and solutions for unique characteristics of each location,” says Joao Claudio Guetter, CEO of Midea Latin America.
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