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2 |8 AUSTRALIA
2017/01/23
Australia is a mature and stable market dominated by Japanese brands. No big fluctuations were seen in the 2016 market, which recorded sales of 887,000 units with 2.0% growth compared with 2015. Heat pump models accounted for 90% of the split-type RAC market. Due to some of the strictest energy-efficiency regulations in the world, almost all air conditioners in Australia adopt inverter technology.
 
Mini-splits are sold at appliance store chains such as Harvey Nor-man and Bing Lee as well as big box retailers such as Myer, Kmart, and Big W. During the peak season in 2016, the air conditioner sales performance at large appliance stores was weak.
 
The Australian market is unique in the relative importance of residential ducted heat pump PACs sold through specialist dealer channels. Most single-family homes use single-split ducted PACs from 2 to 10 hp with ceiling-concealed indoor units. Residential single-split ducted PAC demand saw 8% year-on-year growth in 2016. A large number of ducted split products in the market are imports from major manufacturers and were produced at factories in China, Thailand, and Malaysia. There are also small numbers of locally manufactured products. U.S.-style unitary-type units make up only 5% of the PAC market.
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