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Midea unveils new global branding at FINA World Championships
2016/12/15
Dec 13, 2016
Feel the power and make yourself at home
What sounds like one strong statement is actually the taglines of two completely different and still strongly connected companies: FINA & Midea. While the current FINA World Championships use the hasthag #FeelthePower, Midea, just launched its new tagline “make yourself at home”.

Windsor - Ontario, Canada, 11th December 2016 - 46 gold medals were won here in Windsor at the FINA Aquatics World Championships. Midea, as a proud official sponsor was right in the middle of the actions these days and the Midea brand was extremely present and visible throughout the entire event.
 
Midea, the world’s #1 major appliances producer is partnering with FINA to showcase its most comprehensive range of home appliances. The company currently packed that message into a video called: “A Midea Day” that spectators can see on the big screen in the arena.
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