On October 8, the Chigo air conditioner flagship store adopting new SI terminal image was opened at Accra, capital of Ghana. The Chinese ambassador to Ghana attended the opening ceremony.
As Chigo’s first flagship store adopting new SI image in Africa, the store displays various products including tailor-made air conditioners for local consumers. In 2013, Chigo started to promote its independent brand in Ghana with focus on product quality and services. Chigo air conditioner has seen top sales volume in local market for three consecutive years. According to the latest customs data, sales volume of Chigo brand products grew by 56.9% in Ghana.
Chigo opened its flagship store in Ghana
By initiating a high-end brand transition strategy, Chigo has strengthened promotion of its independent brand in overseas markets, launching products with high value, high quality, and superior services. In addition to Ghana, Chigo has set up high-tier flagship stores adopting new SI image in Poland and Laos. With a new slogan ‘Change Is Going, Innovate Your Life’, Chigo is receiving positive feedback from overseas consumers.