Japanese vending machine manufacturers are beginning to expand their sales in China. With the saturated level of 2.6 million units in Japan, the manufacturers are looking for new opportunities on overseas markets. The Chinese market is one of the markets Japanese manufacturers are keeping an eye on.
Since the number of vending machines in China is currently only 90,000 units, the Chinese market has a very high growth potential. Additionally, in recent years, needs for vending machines have increased steadily in China, and an increasing number of enterprises are beginning to install vending machines in their offices or factories as part of benefits in the workplace. Moreover, along with rising income, consumer taste is becoming westernized and carbonated or coffee drinks are gaining popularity.