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Panasonic Held the Brand Campaign '#MoreSunshine' in South Africa
2016/10/25

Oct 24, 2016
Johannesburg, South Africa - With an economic growth rate of 1.5% and a population of 54 million, South Africa is among the largest economic powers in Africa and is a driving force behind the African economy.* Panasonic relaunched Panasonic South Africa (Pty) Ltd. in April 2016, and Panasonic is working to contribute to the further development of better living in South Africa under the concept of "You Deserve Better."

Recently, Panasonic implemented the brand campaign "#MoreSunshine" in South Africa between September 19 and October 3, 2016.

This campaign was connected to the "Sasol Solar Challenge 2016" solar car race held in South Africa, a country known for its amount of sunshine. Japan’s Tokai University Solar Car Team, sponsored by Panasonic, participated in the race, and people could win Panasonic products by posting on social media to support and cheer on the team.

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