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Study: Seafood consumers put sustainability first
2016/07/16
Jul 14, 2016
New independent research found that sustainability is a key driver for seafood purchase. In fact, across 21 countries overall, sustainability rated higher than price and brand, with nearly three-quarters (72%) of seafood consumers agreeing that in order to save the oceans, shoppers should only consume seafood from sustainable sources.
 
This is in contrast to purchasing motivations among shoppers of other fast-moving consumer goods, where price and brand typically outrank sustainability in driving purchase decisions.
 
The consumer perceptions survey, conducted by GlobeScan, Canada, on behalf of the Marine Stewardship Council (MSC), Washington, D.C., is said to be the largest ever global analysis of attitudes to seafood consumption. Over 16,000 seafood consumers in 21 countries took part in the research.
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