Mexico’s air conditioner market scale was estimated at nearly 1.0 million units in 2015. After the several years of growth, the market decreased by 9.1% compared to 2014. However, it maintained its position as the third-largest market in Latin America trailing Brazil and Argentina.
Mexico’s population tops 127 million, with a high proportion of young people and a low penetration rate for air conditioners. It is therefore an attractive market that holds ample potential for future growth.
Influenced by its giant neighbor to the north, Mexico’s air conditioner market has been dominated by U.S.- style ducted unitary air conditioners and chillers. Over the last 20 years, large volumes of air conditioner imports from Asia have flowed into Mexico along with TVs, mobile phones, and other electronics and appliances. In addition to this large influx of air conditioners from Asia, demand for ductless split air conditioners has also been rising in recent years as interest in energy conservation has grown.