Panasonic: The Blue Ocean Strategy and Shift Promote a Fresh Look at Innovation

2018-11-13
 How did Apple rise from the brink of bankruptcy in 1997 to become the first U.S. company with a market value of $1 trillion this year? Was it because their iPods, iPhones, and iPads are innovative products? Management guru Professor W. Chan Kim posed these questions to a packed hall of business executives during his Nov. 2 keynote at Panasonic's Cross-Value Innovation Forum 2018 in Tokyo.
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